Executive Advisory to Catalyze Growth and Sustainability at OceanLED
Client: OceanLED
Location: Hinckley, Leicestershire, UK
Duration: August 2022 – January 2023
Sector: Marine Technology & Manufacturing
Executive Challenge
As a global pioneer in underwater LED lighting solutions within the Small Medium Enterprise segment, OceanLED faced mounting pressure to enhance operational performance while embedding sustainability into its core value proposition. Amidst intensifying global competition, evolving stakeholder expectations, and accelerating ESG mandates, the company needed a strategic transformation to:
Optimize its market positioning
Address operational inefficiencies
Align its commercial strategy with sustainability leadership
Success required a clear, actionable strategy that balanced growth acceleration with responsible innovation—positioning OceanLED for long-term industry leadership.
Strategic Leadership Approach
Mike Etuhoko, engaged as Strategic Advisor through the London Business School Sloan Project, partnered with OceanLED’s leadership to deliver a comprehensive transformation roadmap designed to unlock enterprise value and embed sustainable growth.
The leadership strategy was anchored on four key pillars:
Leadership Engagement & Diagnostic Assessment:
Conducted in-depth interviews with the CEO, executive team, and key staff to surface operational, cultural, and strategic insights—building a 360° view of organizational dynamics.Structured Strategic Analysis:
Applied Issue Tree Analysis and advanced business frameworks to diagnose root causes of inefficiencies, assess market positioning, and evaluate competitive advantage and scalability potential.Sustainability and ESG Integration:
Designed actionable short-, medium-, and long-term initiatives to embed sustainable operations, responsible sourcing, and transparent stakeholder communication—anchoring OceanLED’s innovation narrative to ESG imperatives.Strategic Roadmap Development:
Developed a practical, leadership-ready roadmap focused on revenue growth, operational excellence, and brand strength, enabling confident, informed decision-making at the C-suite and board levels.
Results & Business Impact
Strategic Clarity and Executive Alignment:
Equipped OceanLED’s leadership with a clear, prioritized strategic direction, fostering cross-functional alignment and energizing bold, decisive leadership.Growth Acceleration Opportunities:
Identified key operational levers and market opportunities projected to drive a 30%+ revenue uplift, strengthening OceanLED’s competitive positioning in the global marine technology sector.Sustainability Leadership Strengthened:
Successfully aligned OceanLED’s commercial ambitions with its ESG commitments, reinforcing the brand’s position as a responsible, forward-thinking industry innovator.
Protekz Core Values in Action
Empowerment:
Enabled OceanLED’s executive leadership to make bold, data-driven decisions by equipping them with strategic clarity, deeper market insight, and an actionable growth roadmap.Impact:
Delivered a high-impact strategic plan identifying untapped growth opportunities and operational efficiencies—supporting significant enterprise value creation in a sustainability-driven market.Fulfillment:
Advanced OceanLED’s mission of responsible innovation, embedding ESG principles into its core business model while fostering commercial performance and positive stakeholder impact.
Client Testimonial
“Throughout the engagement, Mike showed genuine interest and passion in helping OceanLED identify key areas to strengthen our competitive advantage. Mike consistently demonstrated excellent listening skills and maintained an open-minded, collaborative approach. His ability to drive transformational change while building on our existing strengths added significant value to the project. I thoroughly enjoyed working with Mike and would highly recommend him for business strategy and transformation initiatives.”
